现代商业空间展示设计的信息构建

Information Architecture of Modern Commercial Space Design

现代商业空间活跃在当今社会中,是我们日常生活非常重要的组成部分,商品销售目的性和功能性也越来越多样化,而伴随着信息传播传媒形式的现代化、多元化、综合化,现代展示空间活动已经作为传递商业信息、承载商业行为的有效载体,并且成为促进商品流通、拉动经济增长的推动剂。本文通过以品牌形象和顾客自身的信息构建在商业展示空间中的作用作为研究对象,探讨了在商业展示空间中如何传达品牌自身的理念和形象,并从顾客的角度分析了如何合理运用商业展示空间中的声、光与色。

Modern commercial space activity in today’s society is very important part of our daily lives. Merchandising purposes and functionality are increasingly diverse. However, with the form of information dissemination media become modern,diversified and integrated, modern exhibition space activities have been passed as business information, bearing business conduct effective carrier, and become the propellant of the promotion of commodity circulation and stimulate economic growth. In this paper, in order to brand image and customer information to build their own exhibition space in a commercial role as a research object, discusses how the commercial exhibition space to convey the brand’s own concept and image, and from the customer’s perspective of how the rational use of commercial exhibition space of sound, light and color.