“存天理,灭人欲”之产品设计观

A Guidance of “Heavenly Principle Desire” in Contemporary Product Design

针对目前在所有设计领域占主导性地位的"刺激消费者无休止的欲望为终极目标"的设计指导思想,文章从产品设计角度出发,通过分析"天理"自然在产品设计中的影响,探索设计者如何遵循自然,秉持持续、和谐发展设计观,并从产品语义学角度分析研究在设计过程中如何把握"人欲"尺度的控制与运用等,论证"存天理,灭人欲"之观点在产品设计过程中具有切实可行的根本性指导作用,提出以朱熹"存天理,灭人欲"这个朴素自然规律为理论基础的产品设计观;并希望以此引起设计界的重视,重新审视当前刺激消费欲望为目的的设计思路及导向,唤醒设计师们早已消失的社会责任感,走向一条具有快速且可持续性发展的产品设计之路,利国利民,留福与子孙。

In view of the present design field dominated ＂stimulate consumer endless desire as the final goal of ＂ the design of the guiding ideology, the article from the perspective of product design, analyzing the influence of ＂Having a regular＂ in product design, to explore how designers follow natural law, according to the last, the design concept of harmonious development, and research from the per- spective of product semantics in the design process of how to grasp the ＂Eliminate excessive desire＂ control and application research, demonstrates the viewpoint that the ＂Having a regular, Eliminate excessive desire＂ save them, and in the process of product design has a fundamental role in guiding and can run really, put forward by Zhu xi ＂Having a regnlar,Eliminate excessive desire＂ and is the theoreti- cal basis of the simple nature of product design point of view; And want to use these ideas to the attention of the design field, review the current stimulate consumption desire design idea and direction for the purpose of awakening sense of social responsibility, designers have to disappear into a is fast and ean be sustainable development road of the product design, For the people, for countries, leave a blessing to my children.