浅析科普传播模式的创新——以北京南海子麋鹿苑博物馆为例

Analysis the Innovation of Propagation Model in Popular Science

随着电子信息时代的到来,网络、数字化成为新媒体的代表逐步走进大众视野,被公众所接受。新媒体下,科普传播方式也发生了实质性的转变。以北京南海子麋鹿苑博物馆为例,对新旧媒体下科普工作的转变以及科普传播的发展趋势做了简单的阐释。

With the coming of the ages of electronic information,the network and the digitization,as a representative of the emerging media,come into the public insight, step by step,and are taken in by the public.In the emerging media,the transmission model of popular science has materially changed.The article takes Beijing Pere David＇ s Deer Museum as example,analyses the change and the development trend of popular science from traditional media to emerging media.