摘要
随着海岛旅游的发展,水平营销成为海岛旅游营销的新举措。对丹东大鹿岛旅游产品层次、竞争对手、营销渠道、宣传方式等方面进行了调查,将水平营销理论运用到海岛旅游的市场、产品和营销组合方面,为海岛旅游创新营销奠定了理论基础。
The tourism products, competitors, marketing channels and propaganda ways of Dalu Island in Dandong were investigated. By applying theory of lateral marketing, some advice is proposed to advance the marketing, product and marketing combination.
出处
《辽东学院学报（社会科学版）》
2013年第6期120-125,共6页
Journal of Liaodong University：Social Science Edition
基金
辽宁省社会科学基金项目(L11BJL024)
关键词
海岛旅游
水平营销
营销策略
island tourism
lateral marketing
marketing strategy
