文化产业发展影响因素的实证分析

The Empirical Analysis of Influence Factors about the Development of Cultural Industry

文化产业作为一种"朝阳产业",已成为推动经济增长,增强地区和城市综合竞争力的重要因素。文章使用灰色关联模型,运用重庆市2006-2010年相关数据,分析了文化产业增加值与其影响因素的关联度大小,并对各关联度进行排序,然后依据各关联度大小进行原因分析。结果表明:产业环境、政府政策以及社会文化环境与文化产业的发展最为密切。同时也发现,城市居民自身需求及人力资源要素在文化产业发展中没有发挥十分重要的作用,其发展更多的是依赖文化产业主体———企业以及政府政策的推动。

As a ＂rising sun industry＂, the cultural industry has become an important factor to promote economic growth, and strengthens comprehensive competitiveness of urban and areas. Using grey relation model, using related data from 2006 to 2010 years of Chongqing, this paper analyzes the correlation degree size between the factors affecting the cultural industry and the added value of cultural industry, then analyzes reasons of the result based on the correlation degrees size. The results show that the industrial environment, government policy, social cultural environment and the development of cultural industry are the most closely, it means that they will be important factors to improve the development level of the cultural industry in Chongqing. The paper also finds that their own needs of urban residents and human resource elements don＇ t play very important roles in the development of cultural industry in Chongqing. The development of cultural industry is more dependent on enterprises and policies of the government.