民国时期上海京剧市场的基本经营模式

The Basic Rules of the Peking Opera Market in Shanghai in the Republic of China

民国是京剧发展的黄金时代,上海是民国京剧的最大市场。民国时期的上海京剧市场出现过形形色色的戏院,但这些戏院的经营模式却有着基本的规律。从戏院的组建来看,以租赁(或创建)舞台、筹股合资(或独资经营)和组建团队为一般流程;从经营策略来看,以聘请名角、排演新戏和班底演出为主要形式。了解上海京剧市场的基本经营模式,可为今日京剧市场发展提供借鉴。

Peking opera stepped in the golden age in the Republic of China, and the biggest market of Peking opera was in shanghai. There were lots of theatres in the market which shared the same rules in their operation. 3 steps were necessary to make a theatre which contained renting or building a theatre, raising money for joint or single capital, and organization for enterprise. 3 kinds of strategies dominated the market which contained famous star show, new show and ordinary show. We can push forward Peking opera market today by studying the basic rules of Peking opera market in shanghai.