论文化旅游与城市主题文化定位——以泰州为例

On Cultural Tourism & City Theme Cultural Positioning——A Case Study of Taizhou

城市间的竞争本质上是文化的竞争,城市文化旅游的竞争是文化建设的竞争。举凡城市文化旅游兴盛的城市,都是城市主题文化突出且影响深远的城市。为此,要促进城市文化旅游事业的发展,城市主题文化定位不同于城市形象、文化形象定位,所以既要有深刻的定位价值认知,也要新的定位视角和方法。要深入研究城市的文化背景,并在此基础是进行城市主题文化的提炼。此位城市主题文化定位之后,还要加强城市主题文化的建设、宣介,为城市文化旅游奠定发展方向和基础。

The competition between cities is essentially the cultural competition; urban culture tourism competition is the competition of culture construction. All the cities, whose cultural tourism are prosperous, have outstanding city theme culture and the far-reaching influence. To promote the development of urban cultural tourism, city theme culture positioning is different from that of the city image or cultural image. Therefore, the deep value positioning cognition, the new positioning perspective and method are needed. We should further study the city＇s cultural background and refine city theme culture on this basis. Besides, the construction of urban theme culture and publicity should be strengthened to lay the development direction and foundation for the city culture tourism.