研究性教学之研究问题的选择——以市场营销课程为例

Research Topics Choice of Research Teaching ——Take Marketing Course as an example

研究性教学以其在培养学生创新能力上的独特优势正成为高等学校教学方法改革的重要选择,而决定研究性教学改革能否成功的首要因素则是教学中对研究问题的选择。在实际的教学中,研究问题的选择可以借鉴以下一些策略和方法,比如,由师生共同确定研究的主题,教师要建立自己的信息系统追踪理论和实践的前沿,可以借助生动性的问题描述加强学生对研究问题的理解。所有这些研究问题选择的原则和策略方法在市场营销课程中都可得到很好的体现。

Research teaching is becoming an important choice of college teaching methods reform for its unique advantages to develop students＇ innovative ability,and primary factor to decide research teaching＇s success of the reform is the choice of research topic.In the actual teaching,research topics can learn from some of the following options strategies and methods,such as by teachers and students identify research topics,teachers should build their own information systems to track the forefront of theory and practice,can make use of vivid description of the problem enhance students＇ understanding of the issues studied.Select all of these research questions the principles and strategic approach in marketing courses can be well represented.