皖南国际文化旅游示范区文化旅游场营造模型——面向西方文化背景的徽文化客栈体验

The Research on Culture Tourism Mode of Culture Tourism Demonstration Area in Southern Anhui ——Illustrated by the Case of Huizhou Culture Experience Hotel in Western Culture

皖南国际文化旅游示范区是我国第一个也是唯一一个文化旅游示范区,而文化旅游场的营造是文化旅游体验的核心问题。本研究提出文化旅游场的营造模型,模型由三个相互关联的子系统构建而成:一是目标市场系统为导向,二是目的地文化系统为根本,三是表达方式系统为载体。这三个关键要素构成了一个动态开放持续发展的系统;并以西方文化背景的游客为目标市场,对徽文化客栈体验旅游场的营造进行实证研究。

Culture Tourism Demonstration Area in Southern Anhui is the first and the only Culture Tourism Demonstration Area in China, while the construction of culture tourism atmosphere is the core of the whole culture tourism experience. This paper puts forward the mode of culture tourism atmosphere including three related parts as following： the target market system, destination culture system and expression way system, which are the direction, foundation and base of culture tourism atmosphere respectively. These three elements also form a dynamic, open and sustainable development system. This paper also conducts some empirical research on Huizhou Culture experience hotel in Western Culture with some western culture background tourists as the target market.