基于旅游竞争力评价的中国与东盟国家旅游贸易互动分析

Analysis on Interaction of Tourism Trade between China and ASEAN Countries Based on Evaluation on Tourism Competitiveness

从显示性因素和分析性因素两方面构建了国际旅游竞争力评价指标体系,运用熵值法对中国和东盟六国(越南、新加坡、马来西亚、印度尼西亚、泰国、菲律宾)的国际旅游竞争力进行综合量化评价,根据分析结果把中国和东盟旅游竞争力划归为领先、中等和后发发展三个层次,并挖掘出影响竞争力的关键因素,在此基础上构建旅游贸易互动概念模型以及提出促进旅游良性互动的策略。

The paper makes quantitative analysis on international tourism competitiveness of China and ASEAN countries （Vietnam, Singapore, Malaysia, Indonesia, Thailand, Philippines）by using entropy method, which constructs evaluation index system from display factors and analytical factors. Based on the results, the paper puts international tourism competitiveness of these countries into three levels of leading, medium and later development, and then finds out the key influence factors. According to the analysis, conceptual model of interaction of tourism trade is constructed and related suggestions are proposed.