农产品生产及其市场营销影响因素实证分析——以吉林省黑木耳为例

An Empirical Analysis of Influencing Factors of Agricultural Products Production and Marketing:a Case Study of Jilin Black Fungus

黑木耳以生产周期短、种植成本低、经济价值高、营养丰富等特点,已经发展成为吉林省部分地区的支柱产业。通过建立二元Logistic回归模型对黑木耳种植农户销售渠道选择及其影响因素进行了分析,旨在帮助黑木耳种植农户正确选择销售方式。

Due to its short production cycle, low planting cost, high economic value and nutrition-rich feature, planting black fungus has become a pillar industry in some areas of Jilin Province. By establishing quadratic elements logistic regression model, this paper analyzes black fungus farmers＇ sales channel selection and influencing factors with the aim to help farmers choose effective sales methods.