农业电子商务的发展机制——基于“沙集模式”的拓展

The Development Mechanism of Agricultural?E-commerce——Based on the Expansion of "Shaji Mode"

"沙集模式"是信息化带动工业化、工业化促进信息化的现代化道路在农村的具体体现。根据"沙集模式"的形成和发展,结合产业发展的一般规律,发现农业电子商务的发展机制是:自下而上和由点到面的发展路径、第三方网络平台是拓展信息化的有力杠杆、农民是农业电子商务的核心主体、需要借助于社会性力量来克服某些结点上存在的发展瓶颈。

＂Shaji Mode＂ is the modernization road on which information technology stimulate industrialization and indus- trialization promote information technology embodied in China＇s countryside. Starting from ＂Shaji Mode＂ formation and de- velopment process, and in combination with the general rules of industrial development, the paper finds the agricultural e- commerce development mechanism：the development path of bottom-up and point to the surface; third-party network plat- form works as a powerful lever for expanding information technology; farmers are the central subject of agricultural e-com- merce; and helps from social forces are needed to break through bottlenecks somewhere.