消费社会的商品美学逻辑——论当今日常生活审美化的实质

The Logic of Aesthetics of Goods in Commercial Society——On the essence of the aestheticization of everyday life today

日常生活审美化拆除了生活与艺术之间那堵传统的高墙。无论是艺术向着日常生活靠拢的追求,还是艺术元素融入到商品设计、购物广场、街心花园等生活细节,审美因素日益向日常生活转移、渗透和扩展,这种有意识地将艺术融入生活的活动其背后的推动力是消费社会中商品的市场逻辑。文章试图从商品美学、服饰审美、艺术家与奢侈品合作三个方面切入分析消费社会语境下日常生活审美化现象的实质,并对商品与美学的合谋现象作一些反思。

The aestlieticization of everyday life have broken the traditional high wall between life and art. Whether the pursuit of art tends to everyday life, or art elements are integrated into details in life, like the design of goods, shopping malls, street parks and so on, it is obvious that everyday life is transferred, integrated and spread by aesthetic details. The power behind the phenomenon men- tioned above is the market^le logic in commercial society today. The paper tries to analyse the essence of the aestheticization of ev- eryday life in the context of conanercial society from the three aspects of aesthetics of goods, aesthetics of fashion and the cooperation between artists and luxuries. At the same time, the paper makes some introspection on the conspire of goods and aesthetics.