摘要
在对CBA职业联赛的形象主体和目标受众进行分析的基础上,重点探讨了CBA职业联赛形象定位、形象塑造的策略和原则。旨在找到一条适合CBA职业联赛发展的形象塑造之路,进一步提高联赛的知名度、美誉度以及球迷的忠诚度。
Based on the analysis of subject and target audience of the CBA Professional League,the discussion focuses on CBA league image orientation,image-building strategy and principles,aiming to find a good way for CBA image-building,further improve the league＇s awareness,reputation and fans＇ loyalty.
出处
《吉林体育学院学报》
2013年第6期14-17,共4页
Journal of Jilin Sport University
关键词
CBA
职业联赛
形象塑造
Chinese Basketball Association
League
image-building
