美国文化产业全球化战略及其启示

GLOBALIZATION STRATEGY OF AMERICAN CULTURAL INDUSTRY AND ITS ENLIGHTENMENT

在全球文化市场中,美国的跨国文化产业集团居于垄断地位。这得益于美国文化产业的全球化战略。积极借鉴美国发展文化产业的经验,以市场为导向,以科技为动力,以法制为保障,提升我国文化产业的竞争力,是今天我们面临的重要课题。

In the world cultural industry, American international cultural industry monopolizes the market, which is contributed to its globalization strategy. What problems we should face up are： using American experience for reference, guidance by market, making use of science and technology, guaranteed by law, and promoting our cultural industry＇s competitiveness.