河北省乡村旅游产业升级的关键问题与发展方向分析

Analysis about the Key Issues and the Direction of Development of Rural Tourism Industry Upgrading in Hebei Province

游客对乡村旅游需求的变化驱动乡村旅游产业的优化与升级。河北省乡村旅游产业升级必须解决好产业发展的基础条件,强化主导驱动力,有效协调多元主体之间的利益关系,防控产业升级带来的风险。乡村旅游产业升级的关键是提升产业内在价值水平。价值水平的提升应以游客文化体验需求为核心,以区域内特色文化资源开发利用为支撑,科学合理设计创新性体验项目,构建基于体验价值链的产业发展集群。

The changes of visitors＇ demand to rural tourism drive rural tourism industry to optimize and upgrade. Im- prove the basic and conditions, strengthen the dominant driving force and effective coordination of stakeholders are neces- sary to rural tourism industry upgrading in Hebei province, which will prevent and control the risks of industrial upgrad- ing. The key of rural tourism industry to upgrade is promotion of the level of industrial intrinsic value. Improve the level of values which must be with visitors＇ Cultural experience demand as the core and distinctive cultural resources as a support to design experience project and build the cluster.