连云港城市品牌发展战略研究

A Research on the Development Strategy of Lianyungang Urban Brand

通过城市品牌建设增强城市综合竞争力,提升城市发展品质,实现从城市品牌到品牌城市的跨越,是连云港发展中面临的一个紧迫问题。连云港在城市品牌发展中存在着缺乏核心品牌、品牌经济发展滞后等问题。发展连云港城市品牌就是要在明确品牌发展定位和发展路径的前提下,发展和完善以品牌经济为核心的城市品牌体系,实现连云港城市品牌建设的突破。

It is an issue of great urgency in the development of Lianyungang to enhance the city’s comprehensive competitiveness,development quality and urban sublimation through the construction urban brand,for Lianyungang is poor in brand economy due to the lack of core urban brand.To develop Lianyungang’s urban brand,it is necessary to define brand positioning and development path,develop an urban brand system based on brand economy and make a breakthrough in the construction of urban brand.