包装与表演视域下啦啦操运动的商业价值分析

An Analysis On The Commercial Value Of Cheerleading In The Angle Of Packaging And Performances

通过对啦啦操运动的形象包装与表演艺术分析发现,包装艺术是啦啦操运动追求高度艺术性的体现,不仅对体育运动表演效果与审美价值有着重要影响,同时也是表演艺术不可分割的独特美学特征表现。在市场经济时代,商业活动与前沿时尚传媒不断推动着各种技术革新进步同时,同样也对啦啦操运动本身蕴含着巨大的商业价值。

An analysis on the packaging and performing of Cheerleading shows that packaging art is the erabodiment of Cheerleading in its pursuit of artistic effects, which has significant influence not only on performance sports and aesthetie value, but also showing unique and indivisible aesthetic eharaeteristies of art. In the market ecorrny era, commercial activities and advanced fashion media continuously promote a variety of technical innovation and progress, meanwhile, the Cheerleading itself is endowed with enormous commercial value.