摘要
简要阐述了营销的兴起和质量营销战略的实施，通过对ＩＳＯ９０００如何保障质量营销实施进行分析，行出ＩＳＯ９０００是质量营销战略的根本保障。
Rising and developing of quality marketing and strategy of it were expounded. It was analyzed that how to keep the strategy of quality marketing implemented by ISO 9000 series standards. Finally it was obtained that fundamental safeguard was ISO 9000 of implementing quality marketing strategy.
作者
杜玲艺
张琳
DU Ling yi, ZHANG Lin (Tianjin Bureau for Inspection of Commodities Import and Export, Tianjin, 300042, China)
出处
《标准化报道》
2000年第6期27-28,共2页
Reporting of Standardization
