摘要
注重旅游发展的民生功能,意义重大。依据自下而上的外溢理论,结合相关研究成果,引入旅游者满意中间变量,提出系列假设,构建节事旅游环境对旅游者生活满意影响的结构模型。选择西安世界园艺博览会旅游者为研究对象,采用问卷工具以抽样调查方式获取基础数据,利用AMOS软件进行数据分析并得出结论:节事旅游环境对旅游满意有显著影响。其中以节事旅游环境7个因素中的设施、餐饮和活动内容这三者对旅游者满意的影响最大;旅游者满意显著影响其生活满意。
It is of great significance to value the people＇ s livelihood function of tourism. Based on the bottom - up spillover theory and previous research results, this paper takes the tourist satisfaction as the mediating variable, and constructs the model of the effect of festival tourism environment on tourists＇ life satisfaction after making a series of hypotheses. The data are gained from the tourists in International Horticultural Expo. 2011 Xi＇ an and then are analyzed by AMOS software. We come to the conclusions as follows ： the festival tourism environment has the significant effects on tourist satisfaction, and among the seven elements of the festival tourism environment, the effect of the facilities, food and program content have the greatest impace on the tourist satisfac- tion ; the tourist satisfaction impacts significantly the tourists＇ life satisfaction. Final/y, the implications are provided according to the research findings.
出处
《旅游研究》
2013年第4期49-56,共8页
Tourism Research
基金
国家社科基金项目(12BJY128)
湖南省社科基金重大项目(12ZDA09)成果
