基于系统动态学方法的品牌价值分析

Analysis of Brand Value Based on System Dynamics Method

通过对品牌价值建模,运用系统动态学的方法对系统进行仿真,分析信息技术对品牌价值的影响。在动态模型中,品牌通过一系列因果关系与信息技术联系起来,改变一个参数,并分析关键因素的变化,找出该参数对系统的影响。分析证实信息技术对品牌效应的积极影响,并探讨通过改进信息技术以提高品牌效应的最优方案。

This paper analysed the impact of information technology on brand value, using the method of system dynamics to simulate the system with the model of the brand value. In the dynamic model, the brand connected with information technology through a series of causality, changed one parameter, and analysed the change of key factors, found out how the parameter affected the whole system. The paper confirmed the positive effect of information technology on brand value through analysis, and explored the optimal scheme to improve the brand value using information technology.