以传播学的视角看民间故事文献的传承

The Study of Folk Literature Inheritance in the View of Communication

民间文学是一个民族在生活语境中集体创作、传承的语言艺术,但由于各种原因,民间文学却面临着消逝的危机。如今非物质文化遗产保护的兴起,人们又重新认识到民间文学的价值,不少学者在民间文学丛书的编纂上取得了诸多成果,但从市场角度来看还存在问题。编辑人员应当分析各个受众群体的需求,确定编撰方案,增加民间文学读物的可理解性与趣味性,特别注意民间文学的思想性,这样才能更好地使民间文学有效地传承。

Folk literature is a language arts in the life created and inherited by a nation. But due to various reasons, folk literature is facing the dying crisis. As the rise of non-material cultural heritage protection, people have come to recognize the value of folk literature, and scholars have made great achievements on compiling folk literature books, but there are still some marketing problems. Editors should analyze the needs of the audience, determine the compiling program, increase the understandability and interesting of folk literature, pay special attention to the ideological content of folk literature so as to make folk literature heritage more effective.