杭州市交通状况及车联网市场前景的调研与分析

Investigation and Analysis on Hangzhou's Urban Traffic Conditions and Market Potential of Internet of Vehicles

作为物联网在交通领域的应用,车联网可有效缓解当前的城市交通问题。为更好地把握车联网的市场前景,2012年底在杭州市开展了一次大规模随机抽样调查活动,在汽车4S店、二手车市场、高校、政府机关和企业内随机发放问卷共800份。根据对问卷结果的统计分析,绝大部分驾驶员对杭城交通状况十分不满意,造成交通问题的主因是车辆增长过快,大多数驾驶员对车联网应用及相关产品十分感兴趣,并愿意为之支付一定费用。由此可以推断车联网市场前景非常广阔。

As the application of internet of things （IOT） to the field of transportation, internet of vehi- cles （IOV） technology and products can effectively alleviate the current urban traffic congestion prob- lems. To investigate the market and business potential of IOV, a large-scale survey had been carried out by the authors,with a total number of 800 questionnaires delivered randomly to car drivers from a well distributed collection of private or public enterprises, universities, government agencies, main car dealers, as well as second-hand ear market. The survey statistical analysis results revealed that the majority of drivers are not satisfied with the current traffic situation, and the principal cause of traffic problem is the rapid expansion of vehicle ownership. The survey also found that most drivers are strongly in favor of using IOV related products and are willing to make reasonable payment. And the survey results suggest that the market prospects of IOV technology and products are very broad.