日本NHK大河剧50年兴衰嬗变的阐释与分析

50-Year Vicissitude and Evolution of Taiga Drama Aired by NHK: An Analysis and An Interpretation

采取对收视率与内容分析相结合的双重手段,研究大河剧50年来的受众策略变化对其收视的影响,为国内电视媒体更准确地接收并处理受众反馈信息,提供了一个有借鉴价值的范例,并以此丰富国内电视节目在受众策略方面的研究。

This paper, after analyzing the audience rating and themes of Taiga dramas aired by NHK （Japan Broadcasting Corporation） in the last 50 years, attempts to reveal the effect of different audience strategies on the audience rating. It hopes not only to supply the domestic TV media with a model that can receive more genuinely and manage the feedback information from the audience, but also to arouse the interest of more TV media researchers in studying audience strategy.