体育城市文化资本及其营销的文化社会学解读

Cultural Sociology Analysis of Cultural Capital and Marketing of Sports Cities

随着我国经济、社会、文化的迅速发展,各级城市都在积极打造自己独特的城市形象。"体育城市"这一全新概念的提出,对发掘城市体育文化资本、塑造城市的体育特色、开展城市营销提出了一个崭新的课题。运用现代文化社会学关于城市化、城市文化资本、城市形象、城市经营等科学理论观点,对体育城市的文化资本、体育城市形象、体育城市经营和品牌营销的发展战略等进行了解读,以期为体育城市建设和发展提供借鉴。

The new concept of sports city has brought new topic of exploring urban sports cultural capital, creating features of sports city and carrying out city marketing. With the theories of modern cultural sociology about urbaniza- tion, urban cultural capital, urban image and city management, the paper analyses the cultural capital of sports city, sports city image, management and marketing of sports city in order to provide new way for the sports city con- struction and development.