基于互联网统一平台的中国信息消费研究

Internet Based Information Consumption in China

互联网正逐步成为信息消费的主平台。中国信息消费者在互联网上构建或重构经济资本、文化资本和社会资本,带动了规模庞大的电子产品、软件服务、网络传输、电子商务、文化创意等产业,同时对经济转型、消费福利、社会关系、文化建设等重大领域产生了深远的影响。大数据、云计算、信息安全和信任机制等产业和领域,将通过规模、组织、信度的优化驱动互联网信息消费不断跃升。国家战略层面应考虑互联网内部区隔的打通、与现实社会的融合、对接新兴技术趋势的准备度,以支持形成高效、高质、高匹配度、低风险的信息消费大格局。

Internet emerged as the predominant platform of information consumption. Users build or reconfigure their economic, cultural and social capitals by consuming internet information, a process which generates tremendous economic benefits in sectors such as electronic products, software service, internet access service, e-commerce, cultural industries, social networking, and marks a major impact on economic growth model transformation, consumer welfare, social organization and cultural participation. Big data, cloud computing, cyber security and trust building will further push forward information consumption, by introducing more information, optimized organization, and better reliability. To encourage the emergence of a highly efficient, trustworthy, compatible and resilient information consumption model, strategies and policies should embrace at least three aspects of openness： coordination of fragmented regulatory bodies, convergence of real and virtual worlds, and readiness to rising technological trends.