漳州市文化和旅游融合发展研究

Improve the Development of Culture-tour Combination within the Strategy of “Tourism City” at Zhangzhou

漳州市充分利用自身的地理地域特色、自然的旅游条件优势和深厚的文化底蕴内涵,提出了"建设国际知名的自然与文化旅游目的地"的奋斗目标。几年来,在加快文化园区建设,壮大特色文化产业的同时,大力开发和建设文化精品旅游区,漳州文化旅游的核心竞争力逐步增强。然而,发展中存在的问题显而易见,必须积极采取有力措施,突破瓶颈,加快推进文化和旅游的融合发展。

The soul of tour is culture which needs the modern industry of tourism as a carrier. The exploitation of cultural tourism resources has been the strategic mean and developmental direction to enhance the competitive strength of tourism. Within its strategy of“Tourism City”, Zhangzhou highly values cultural tourism, which brings better developmental situation. In order to solve the important problems among these, the local government is now taking powerful tactics, and the combination of culture-tourism is sharply promoted.