河南体育文化国际传播策略研究

Research on International Communication Strategy of Henan Sports Culture

河南体育文化资源丰富,是中华民族传统文化的反映。虽然在少林武术和太极拳方面已开创较好的对外传播局面,但相对于其丰富的体育文化资源,河南体育文化仍然有着广阔的对外传播拓展空间。基于对河南体育文化内涵和传播现状的分析,本文提出了河南体育文化国际传播的有效策略和途径,旨在为我国体育文化,特别是河南体育文化的发展及国际传播提供一定的借鉴。

Henan sports culture resources is rich, which is a reflection of Chinese traditional culture. Although it has created a good external communication situation in Shaolin Wushu and Tai Chi, relative to its rich sports culture resources, Henan sports culture still has a broad space for international communication development. Based on analyzing the current situation of Henan sports culture connotation and transmission, this paper puts forward effective international communication strategies and methods of Henan sports culture, aiming to provide certain reference of sports culture of our country, especially the development and international spread of Henan sports culture.