媒体助力培育和践行社会主义核心价值观研究

Research on Media's Assistance in Cultivating and Practicing the Socialist Core Values

党的十八大报告总结出的"三个倡导"精辟概括了社会主义所崇尚的一系列基本价值理念,是积极培育和践行社会主义核心价值观的重要遵循。各级各类媒体应积极营造培育和践行社会主义核心价值观的浓厚氛围,宣传社会主义核心价值观的丰富内涵,在培育和践行社会主义核心价值观中发挥重要作用。尤其应创新传播方式,研究公众的接受心理,积极利用新媒体,增强舆论引导力,提高宣传传播效果。

The report of the 18th National Congress of CPC sums up the liantly generalizes a series of socialist basic values, which essentially follows th ＂three advocacies＂ and bril e principle of cultivating and practicing the socialist core values. Media at all levels should actively create a strong atmosphere of cultiva- ting and practicing the socialist core values, propagating the rich connotation of socialist core values, and play an important role in cultivating a novate the means of media, enhance the communication nd practicing the socialist core values. In particular, study the psychological acceptance of the public, act ability to guide the public opinion and improve publicity disseminatio media should in- ively use the new n effect.