我国营销渠道存在的问题及创新模式研究

Problem Analysis and Innovation of Marketing Channels in China

营销渠道是市场营销的关键所在,直接关系到企业的兴衰成败。如何进行不同环境下的营销渠道创新,利用和发展不同的新环境、新技术,是营销渠道创新的主题。

Marketing channel is the key part of marketing, and it directly leads to success or failure of an enterprise. How marketing channels can be innovated under different situations by using the new environment and new technology will he the theme of innovation.