摘要
莫言和李安的获奖事实说明,强调经典文学的审美价值必须重视文学作品在当代的传播形式与接受程度,读者的审美经验不仅来自印刷品阅读,也来自影视作品观赏。优秀的电影、电视产品是对文学作品的进一步阐释,不同的媒介艺术形式能调动不同受众的参与,有助于发现更深刻、更广泛、可被更多受众接受的审美价值。由于以编剧、导演为代表的文化产品生产者会对文学作品进行一种"再生产"式阅读,所以,影视作品的部分观众会被转化成读者,这些读者的反馈将进一步推进影视产品和文学作品的创作,文学的审美价值将在这个"滚雪球"的过程中不断最大化。文学作品和文化产品在其生产和消费过程中的交叉与重叠关系将形成五种价值:共通的文学审美价值、原料价值、文化审美价值、娱乐价值以及商业价值。
There is a crossing and overlapping relationship between literature works and cultural production. If taking a "produce - consume" yiew, we could discover that the producer of cultural production is a special reader, and its consumer also takes part in the production process, and the crossing and overlapping part is just the common literary aesthetic value. Literature works and cultural productiong producer take the productions of each other as his material for new product with thinking highly of the material value. The readers or audiences pay more attention to the cultural aesthetic value coming from culture and literature's communication. The entertainment value attract consumers, and the commercial value results in the production and its being produced.
出处
《兰州学刊》
CSSCI
2013年第9期53-58,共6页
关键词
审美价值
文学作品
文化产品
阅读
消费
aesthetic value
literary works
cultural product
reading
consumption