公路客运企业定价问题研究

Studying the Pricing of Road Passenger Transport Enterprises

经济发展使人们出行频率的提高,客运市场进入了繁荣阶段。通过分析当前公路客运的特征、竞争力和影响客运定价的因素,提出了采用差别定价、紧随定价和系统控制策略三种思路,并以系统控制策略下的LOGIT模型对钦州市公路客运票价进行研究,通过对比发现,模型结果与现实情况具有较强的一致性,最后将模型推广到另外三个城市,也取得了良好效果。

Nowadays the passenger transport market has entered a phase of prosperity with people travel more frequently. This article analyzes the characteristics and competitiveness of current road passenger transport and the influencing factors of pricing as well, and proposes three pricing strategies including differential pricing, following pricing and system control strategy. Then empirical study is made of Qinzhou road Passenger fares by applying LOGIT model with system control strategy. The results show that there exists a strong consistency between model and real world. Finally the model is extended to three other cities with desired results.