沃尔玛商品定价策略的研究

On Walmart's Pricing Strategies

定价策略是零售商在定价过程中采用的方针和策略,对于零售商经营活动的业绩具有重要影响。以沃尔玛为例,阐述了定价策略的含义及影响定价的因素,全面分析和总结了其定价策略的基本做法,在此基础上,提出了值得中国本土零售企业借鉴的方法。

Pricing strategies are policies and strategies used in the course of pricing and is very important for the perfor- mance of the operation of retailers. Setting Walmart as an example, the essay expounds the content and influencing factors of pricing, comprehensively analyzes and summarizes basic approach of pricing, and points out what lessons domestic retailers could learn..