身份感知构念下创业动机对创业行为影响研究

The behavioral impact of entrepreneurial motivation: From an identity-possible self-perspective

在回顾有关企业家身份愿望及创业经历和结果的文献基础上,通过自我感知的可能身份的分析,提出了企业家身份愿望、创业意愿(动机)及早期创业行为的关系模型,并采用回归分析进行实证检验。研究结果显示,个体企业家身份愿望与创业意愿形成正相关,创业意愿对早期创业行为有积极影响,且先前经验在创业意愿作用于早期创业行为的过程中起到明显的中介作用。

Base on reviewing litera^tre about describing antecedents and outcomes of entrepreneur identity aspirations, the authors propose a model to interpret the relationship between entrepreneur identity, entrepreneurial intention and nascent entrepreneurial behaviors. This paper examines the model by using regression analysis and the sample of MBA students. Entrepreneur identity aspiration strength predicted entrepreneurial intention, and entrepreneurial intention is positive to nascent entrepreneurial behaviors. Additionally, prior work experience moderates the relationship between entrepreneurial intention and nascent behaviors obviously.