摘要
本文从设计的模仿本源、标志的风格需求、设计教育的困境、设计创作的贬值等方面对标志没计的"撞标"、"雷同"现象进行了深入分析,发现其形成之因复杂。面对此现象,社会各界不应简单批判,而应分析原因,强调标志雷同不得纵容,设计模仿须待创新!
The phenomenon of logo approximation is very common nowadays. The causes are very complicated. The paper tries to discuss it on four aspects： the imitation origin of logo design, the requirement of logo style, the predicament of Chinese design education, and the devaluation of the design works. We should not criticize the approximation tendency rudely in logo design; in- stead, we should stress that approximation logo design must not be connived at, and even imitation design needs innovation.
出处
《北方工业大学学报》
2013年第4期78-83,共6页
Journal of North China University of Technology
关键词
信息时代
标志设计
雷同
information era
logo design
approximation
