礼品包装设计探析

Methods for the Design of the Gift Package

在现实生活中 ,以“礼”传“情”,作为礼品的包装就显得尤为重要 ,且礼品作为特殊性的商品 ,其包装固然会有它的个性特征 ,通过对中国古代礼品包装及日本现代礼品包装进行分析探讨 ,阐述了现代礼品包装设计必须注重的几个方面。

In reality,“showing offection with a gitf”,the gift package has its particular meanings and special features.This paper makes an analysis of ancient chinese gift package and modern japanese gift package and clarifies several important aspects in modern design of gife package.