摘要
医药营销专业是个刚兴起不久的专业,在培养目标、课程体系建设、教学方式等还处在探索阶段。本文通过确定培养应用型人才的目标定位,论证了加强医药营销专业实践性教学的必要性,分析了目前医药营销专业实践性教学的现状,探讨了加强医药营销专业实践性教学的对策。
Medicine Marketing is a newly emerging major whose training target, curriculum system and teaching methods are still at an exploring stage. This paper discusses that the teaching target of this major is to train the students to be applied talents and demonstrates the necessity of the practical teaching. Then, this paper also investigates some strategies to strengthen the practical teaching of this major after analyzing the existing situation of it.
出处
《内蒙古财经大学学报》
2013年第5期22-25,共4页
Journal of Inner Mongolia University of Finance and Economics
基金
内蒙古医科大学教学改革研究项目(NYJGB201101)
关键词
医药营销
实践性教学
对策
Medicine Marketing
practical teaching
strategies
