对晋商文化地域性旅游纪念品的设计思考

Thoughts on Regional Tourism Souvenirs of Shanxi Merchant Culture

伴随当今社会经济的高速发展,旅游业也在迅猛地发展。而旅游纪念品作为旅游业的一项高附加值产业,同时受到世界各国越来越多的重视。相对于有地下博物馆之称的陕西,同样具有相当丰富旅游资源,并称为"地上文物博物馆"的山西,其旅游业的发展却并不尽如人意。近年来,随着一系列影视剧的播放,大院文化旅游成为人们眼中关注的热点。现在,山西正处于转型跨越发展阶段,把文化与产业相结合便成为山西发展的重头戏。因此,开展研究具有晋商文化特色的旅游纪念品,对于宣传山西文化,提高旅游纪念品的附加值,增加旅游收入,促进山西旅游业的发展,打造品牌山西具有重要的意义。

With the fast development of today＇s society and economy, tourism industry is developing rapidly. While tourism souvenirs as a high value - added industry in tourism industry, people all over the world pay more and more attentions to them. With respect to the underground museum of Shaanxi, Shanxi also has very rich tourism re sources, known as ＂the floor Museum＂ in Shanxi, whose tourism development is not too satisfactory. In recent years, with a series of movies and TV plays, compound cultural tourism has become the focus of attention. Now, Shanxi is in the transition across the stage of development, combining culture and industry will become the highlight of Shanxi development. Therefore ,to conduct research with the features of Shanxi merchants＇culture tourist souvenirs, to promote a culture of Shanxi, to raise added value of tourist souvenirs increased tourism revenue, to promote the development of tourism in Shanxi,brand building in Shanxi province is of great significance.