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基于零售业的低碳消费行为影响机制探讨 被引量:1

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摘要 本文构建了一个消费者低碳消费行为影响因素的模型,并通过以零售业为行业背景的实证分析,检验了各个因素对消费者低碳消费行为的影响效应。研究结果表明,低碳消费意向和自我效能感是低碳消费行为重要直接影响因素;环境意识、他人影响和政策影响间接地影响低碳消费行为。
出处 《商业时代》 北大核心 2013年第35期39-40,共2页 Commercial
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参考文献5

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