发达国家市场消费倾向变化与企业应对策略

On the Propensity to Consume in the Developed Countries and Countermeasures of the International Enterprises After the Global Crisis

全球经济危机让发达国家"元气大伤",但反过来又增强了国内企业对发达国家市场的谈判能力,推动了国内企业更高水平上利用国际资源,形成新一轮经济全球化发展战略。文章分析了全球危机后发达国家市场发生的变化,介绍了针对这些市场变化,国际企业应采取的一系列应对策略,最后提出了对国内相关企业有益的启示和策略选择方向。

The global economic crisis severely hit the developed countries , while it provided an opportunity for those export-oriented enterprises in China to enhance the negotiating skills and make advantage of the international resources in higher level , thus to develop a new strategy in the economic globalization. The article first analyzed the markets changes in developed countries after the global economic crisis and put forward countermeasures for the international enterprises. Finally , this article presented some ideas to enlighten the relevant domestic enterprises for the developing direction and strategy.