来华留学生招生的“项目化”设计与实施——以浙江万里学院为例

On Approaches for Recruiting International Students: A Case Study of Zhejiang Wanli University

以来华留学生招生渠道为研究对象,指出此前研究多关注问题与策略,多从宏观论述,或以各省为例分析各自所面临的问题与挑战,鲜有对具体策略实施方案的研究。研究以"项目"为依托的招生模式及实施招生"项目化"的原则,为扩大来华留学生规模进行有益的探索与实践。

This paper studied the international student recruitment in China. It pointed out that the previous studies paid more attention to the problems and strategies from the macroscopic , or took a certain province as a case to analyze the challenges faced by the universities. This paper took Zhejiang Wanli university as a case to discuss how to design a market-oriented project and its implement , thus to recruit more and more international students.