“十七年”时期《人民日报》妇女媒介形象研究——新妇女的想象共同体

The Study on Women's Media Images in People's Daily during “Seventeen Years”

新中国初期的各项政策与法律的实施改变了中国妇女的生活空间,这群从家庭空间走向社会空间的妇女普遍面临社会化的问题,以《人民日报》为核心的群众传播体系所建构的妇女媒介形象是她们进入社会生活的重要参考群体。以新闻框架为基本分析理论,梳理"十七年"时期《人民日报》所建构的妇女媒介形象,可以探寻以《人民日报》为代表的主流政治文化是如何生产新中国新的历史主体——新中国妇女的,同时也可以厘清主流政治文化关于女性媒介形象建构中突出与遮蔽的生产政治。

The implement of every policy and law changed Chinese women＇ s living space, in the early time after the establishment of People＇ s Republic of China. Those women, who stepped into the society space from the family space, were confronted with socialization problems. The media images, constructed by the mass communication system in which People＇s Daily played a key role, were an important reference group for them to enter the society space. This paper made use of the analytical theory of news frame and analyzed women＇ s media images constructed by People＇s Daily during the time of ＂seventeen years＂, in order to find out how the mainstream political culture which took People＇ s Daily as its representative to produce the new historical subject of New China--the women in New China, and to button down the politics of production which was highlightened sometimes and hidden at times by the mainstream political culture concerning the construction of women＇ s media images.