我国中小企业品牌培育与建设探索

Discussions on the Brand Cultivation and Development of Small and Medium-Sized Enterprises

品牌,作为一项无形资产,对企业的发展起着越来越重要的作用。然而,在我国,中小企业作为国民经济的重要组成部分,为我国的GDP、税收、就业等都做出了巨大贡献。但是,其品牌培育与建设工作却是一个令人堪忧的软肋。本文对中小企业、品牌等相关概念做了简单解释,分析我国中小企业品牌培育与建设的现状及成因,最后对我国中小企业培育与建设提出了建议。

The brand cultivation and development is still a major obstacle in small and medium-sized enterprises of our country. Based on the analysis of present situation and cause of this problem, this paper offers corresponding measures to deal with this situation by improving the relevant legal system;providing quality service with good products as the basis;establishing the brand strategy conscious- ness;cultivating high brand construction team, and optimizing enterprise management environment to attain effective brand extention.