客家乡村文化旅游实施“符号化旅游”策略研究

Strategies for Symbolized Tours in Hakka Rural Areas

对客家乡村文化旅游作符号学视角的探讨。客家乡村文化旅游实施"符号化旅游",有利于吸引游客,提升乡民参与乡村旅游业的积极性,增强客家乡村旅游产业的竞争力,促进客家乡村文化旅游可持续发展。在旅游规划、旅游景观、旅游产品、旅游营销中进行"符号化"的策划,为探索客家乡村文化旅游发展模式提供一些建议性的思考。

This paper tries to probe into the cultural tours in the Hakka rural areas in a perspective of semiotics. The symbolized tours in the Hakka rural areas are favorable in attracting tourists, stimulate the enthusiasm of villagers in participating in rural tourism, increase the competitiveness of the rural tourist industries so as to promote the sustainable development of rural cultural tourism in the Hakka areas. The author has raised some ideas for planning symbolized tours in projects, views, products and marketing in order to explore a pattern for the development of rural cultural tourism in the Hakka areas.