文化产品进入国际市场的战略与对策

The Strategy and Countermeasures of Cultural Products to the World

特色化、国际化、中国化是中国文化产品走向世界应该实施的三大战略步骤。在中国文化产品走向世界的第一个战略步骤阶段,通过文化产品内容中国特色化,向世界展示当代中国的奋进精神;通过文化产品形式国际化,推动中国特色内容的文化产品走向世界。

Specialization,internationalization,chinization are the three strategic stepts that Chinese cultural products to the world should be implemented.In the Chinese cultural products to the world ＇s first strategic step stage,through cultural product content Chinese characteristic,to show the world the striving spirit in contemporary China; Through cultural products in the form of internationalization,and promote Chinese cultural products featured content to the world.