励志类书籍中的伪科学因素及其影响

Factors of Pseudoscience in Inspirational Books and Its Influence

近年来图书出版中的励志类书籍热潮,在为出版业注入活力的同时,也为读者提供了良莠并存的"精神快餐"。渗透在这类书籍中的伪科学因素,迎合读者的心理需要,搬用现代科学的术语,借助特殊的语言表达,通过强有力的广告宣传,以"畅销书"的营销模式和全媒体营销手段,对读者产生着不可低估的智识影响。本文对这一现象进行了梳理,对有效推广科学观念、增强流行读物的知识含量、提升图书品质有一定参考价值。

In recent years,the inspirational book for publishing upsurge,inject vigor in publishing,but also provide readers with uneven ＂ spirit fast food＂.Penetration in the books of pseudoscience factors to meet the psychological needs of readers or copy modern scientific terms,with the help of a special language expression,through the strong advertising,with ＂ best seller＂ marketing model and all the media marketing tactics,and the intellectual influence for readers cannot be underestimated.In this paper,the author discusses the above phenomenon,for the effective promotion of scientific ideas,enhance knowledge content of（ popular reading,improve the quality of books have certain reference value.