网络媒体对欠发达地区区域形象塑造分析——基于新浪网对甘肃的新闻报道

Analysis on Image of Undevelopment Area Presenting in the Network Media——Based on Sina News Report of Gansu

本文以极具新闻影响力的新浪网中的甘肃新闻报道为研究对象,通过定量与定性研究相结合的方法,分析了网络媒体中所呈现出的甘肃形象。研究结果表明,由于经济发展落后、远离政治中心、媒体刻板印象及传播力不足导致新浪网对欠发达地区新闻报道数量较少,质量较低,有影响力的深度报道主要集中在自然灾害和社会类突发事件上,报道倾向则以负面新闻为主。

This paper takes Sina which is one of the most influential news website as the research object.By quantitative method and qualitative method,this paper analyzed the Gansu image presented in the network media.The results show that because of the low development of economic,far away for the center of politics,stereotype of impression and lack of propagation force,the reports of Gansu in Sina have its characteristics：less of quantity and quality,the influential deep reports focused on natural disasters and social emergencies,and most of news are negative.