旅游电子商务的发展及制约因素探究

Research Into the Development and Restricting Factors of the E-tourism

随着人民生活水平的不断提高,物质消费不在是唯一,精神领域的消费也在不断增加,旅游成为了其中的重要组成部分。由于现代科学技术的不断发展,互联网应用越来越广泛,电子商务在旅游业中的应用尤为明显,因为它可以节约成本,加快中国旅游业快速走向世界。旅游电子商务得到了一定的发展,在促进旅游业繁荣中起到了重要的作用。但是由于国内外市场的实际情况以及一些客观条件的因素,旅游电子商务在发展的过程中被制约,给其进一步发展造成了一定的阻碍。文中阐述了国内外旅游电子商务的发展现状以及制约其进一步发展的因素,同时也给出了一些促进其发展的合理化建议。

The increase of people＇s living standard leads to the diversity in material consumption.Now,people pay much attention to the consumption in spirit.Travel plays an important role to the public.The fast development of technology,especially the Internet Technology,finds its way into the travel industry,which makes great contribution to the cost saving.At the same time,Travel in China integrates with the world rapidly.The development of E-tourism plays a supporting role in the prosperity of tourism economy.However,due to objective factors of domestic and abroad market,the development steps of E-tourism has been restricted,which becomes the obstacle to Chinese travel industry.This essay analyzes the current developing situation and restricting factors for Chinese travel industry.Meanwhile,based on the analysis,suggestions have been proposed for the future development.