面向生命周期过程的产品平台管理策略

The Management Strategies of Product Platform for Its Life Cycle Process

为实现企业对产品平台的创新和管理,提出了产品平台生命周期过程及其相应的管理策略。首先给出产品平台生命周期的概念和内涵,阐述了产品平台所经历的规划、开发、成熟到衰退的生命周期发展历程,分析了产品平台创新演变过程。在此基础上对产品平台生命周期各阶段进行了定性的划分,指出了平台生命周期的规划、开发、成熟到衰退四个阶段的各自特点。最后,在分析了产品平台生命周期过程中三大扰动因素及其影响基础上,提出了产品平台生命周期各阶段的管理策略。

For the better understanding of product platform innovation and management, this paper proposes product platform life cycle （PPLC） process and its corresponding management strategies. Firstly, this paper describes the concept and connotation of product platform and discusses the platform life cycle development process, including planning, development, application and recession. Then the evolution process and the char acteristic of product platform are analyzed. On this basis, this paper points out characteristics of the four stages of PPLC. Based on the characteris tics of various stage and disturbance factors, the key management points in various stages of PPLC are proposed.