基于logisitic回归的《中国好声音》受众行为分析

Analysis of “The Voice” Audience Behavior Based on Logisitic Regression

近年电视选秀节目风靡我国各大电视台,虽然其在产业化和市场化道路上迈出了可喜的一步,但是部分节目存在忠诚度不高、寿命期短、负面新闻较多等问题。文章通过受众观看《中国好声音》栏目行为调查获得数据,构建观看行为的logistic模型,基于实证研究结果对如何提高诸如《中国好声音》栏目等类型节目的受众忠诚度提出了一系列对策建议。

In recent TV shows are popular in China. Although the TV Show programs form a positive step forward on the road of industrialization and marketization, some of them are unfaithful and negative. Therefore they cannot last long. This study builds its own logistic model according to the data obtained from the survey of the audience who watch ＂The Voice＂. Based on the empirical research results, this paper provides some suggestion of how to improve the loyalty of ＂The Voice＂ audience loyalty.